Canfield McNish Consulting, LLC is headquartered in Silicon Valley and was founded in 2016. Our bespoke agency focuses on senior level strategic communications and influencer relations. We enjoy working with startups, growth stage companies and venture capital firms.
Whether a company is interested in generating awareness, needs help with its fundraising efforts or is just trying to figure out how to best handle a crisis, we relish being a part of the team tasked with clicking all of a brand’s Rubik’s cube tiles into place, so it can accelerate its growth.
We enjoy being in the storytelling business and look forward to helping you craft your unique corporate narrative.
Canfield McNish Consulting exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.
We're happy to provide counsel on wide variety of topics on a project basis. From messaging and brand development to influencer relations, media strategy and crisis management.
Perhaps you're a seasoned global professional who needs assistance developing a thought leadership program and your executive platform. Maybe you're a nimble startup that wants to align its product development with its budding public relations strategy. Either way, we love pitching in and working with talented teams.
If you're a CEO or founder who is wondering if you should hire your first in house communications person or public relations agency, we're happy to act as a neutral third party. We can guide you through what to look for as well as what to watch out for as you go through the process of finding your perfect full time person. Is your comms lead heading out on a sabbatical or maternity/paternity leave? We can also act as your interim communications lead.
Social media, byline placement, content strategy and editorial guidance are also things we can assist with. If you've got great customers and are trying to figure out how to cultivate that community, we can help with that too.
Don't be shy. Feel free to drop us a note and we'll let you know if we have the expertise to help.
Lucky you. Business is booming, so you need a highly experienced and engaged partner who can craft and execute a quarterly or annual plan from start to finish.
Perhaps you have multiple big product launches coming up and you're getting ready to announce your expansion into a new market. What news is most newsworthy and how can you get the biggest bang for your buck? Should you sequence your announcements in a particular way? We'll collaborate with you to develop launch strategies and plans that make sense for your business.
Not all audiences are equal. While the media is perhaps the best known constituency that corporate communications and public relations pros work with, stakeholders come in many different forms both inside and outside a company. We provide guidance finding and targeting the right audiences... the ones that will help you move the needle. We'll work with you to figure out who matters to your business, both in the United States and overseas.
If you don't have a calendar chock full of news announcements, we can help you authentically connect with key analysts, investors and journalists. We can work with you to develop a plan, so you can start forming relationships with the right people. Our areas of expertise include news cycle development, creating scalable (and repeatable) global campaigns and a steady drumbeat of potential influencer touch points that suit your company's needs.
Media Training and Spokespeople Development
When all eyes are on you, we're happy to be by your side. Gearing up for a big broadcast TV, print or radio interview? Looking forward to crushing that amazing keynote speaking slot that's on your calendar?
Our team has experience being the talent on camera and also coaching executives on how to put their best voice forward in front of the media and crowds.
Krista Canfield McNish
Founder and Chief Communications Strategy Consultant
Krista Canfield McNish's combined 15 years of communications, public relations, social media and broadcast experience includes domestic work across the United States as well as international work in Brazil, Canada and Japan. Her predominant area of expertise is in media relations. She has worked with top tier outlets and publications like Bloomberg, the Financial Times, Forbes Japan, Glamour Magazine, Shape Magazine, The Guardian, The New York Times, Vanity Fair and many more.
Canfield McNish has sat on every side of the communications table: as a television news reporter (at NBC's KDLT-TV), an in house on public relations lead on a number of companies’ communications teams and she also has agency side experience (Horn Group).
Before starting her own consultancy in 2016, she was Gogobot's Vice President of Corporate Communications. Prior to Gogobot she spent nearly seven years in corporate communications at LinkedIn (both pre and post IPO).
Canfield McNish is comfortable in startup environments and working with publicly traded companies (LinkedIn, RightNow Technologies, Taleo, Riverbed, Omniture). Her experience includes leading teams and managing outside agencies. She also has experience finding, hiring and managing company spokespeople.
Today she works with numerous clients across a wide range of industries (including the action packed travel industry as well as the fast paced technology space).
When she isn't on a plane, she is based in Silicon Valley.